I’ve discussed in previous posts the numerous ways LED lighting helps businesses to save money by cutting energy demand, reducing maintenance cost, and of course, they last so long it seems impossible. 50,000 hours. 80,000 hours. 180,000 hours. But these luminaires and fixtures are DLC listed. That means that an independent lab has certified the claims of the manufacturer to be true. They have warranties as long as 10 years. That means that if they fail prior to the 10 year mark, you get a new one – free of charge- through your manufacturer’s representative- as long as failure is based on regular use; not the aftermath of hooking up a flux capacitor or some other crazy thing.
The world has changed tremendously since 1985 and Marty McFly. The excesses of the Baby Boomers, and their kids- GenXers like me we wanted- big houses, big cars, big, huge televisions have given way to the Millennials- born 1980-1996- who are now the world’s largest consumer group spending an estimated $1.3 trillion this year alone in the consumer market. But they are not spending it on things. They are spending it on experiences. In fact, according to a report released by Eventbrite, 78% (that’s 3 out of 4) millennials surveyed would spend money on an experience rather than on a one time item purchase. And they would spend more money on it.
If you manage or own residential or commercial property- a hotel, a music venue, a store, a club, a gym, a coffee shop, a restaurant, even an office building, or workspace-you can bet that how it “feels”, that je ne sais quoi, that transforms a place from bricks and mortar to a place that people want to be is the most important characteristic your property has to the millennial decision maker. Four walls, a ceiling and a floor are no longer sufficient. The elements that create that feeling, the ambiance of a space are design elements. The same tired old space with carpets and fluorescent lights can be totally rejuvenated by design grade LED lighting and some hardwood flooring.
The drive to have meaningful and memorable experiences pervades every fiber of the millennial culture. They want live music, they want exotic flavors, they want natural light, and open floor plans. They want organic and green and environmentally conscious. From a business perspective, getting in front of the demand for the largest group of top earners in the country only makes sense. Why not make your facility “millennial friendly”. Switch all your properties to LED lighting via the retrofit programs available today, or choose architectural styles that have that retro look that looks vintage, but is cutting edge LED technology. Put a sign on your door that says “this facility is 100% Environmentally Friendly”. Make LED part of your LEED certification plan. Let the amazing colors, unique shapes and flexible capabilities of energy saving, money saving, environmentally friendly LED turn your property into a millennial magnet.
There are numerous studies available about the effects of how LED Lighting affects mood and health. Check out our website www.vanguardenergynj.com to read a few. If you don’t believe me about the millennials, that report is on our website too. It’s called “Millennials- Fueling the Experience Economy”
Whatever the reason, there’s never been a better time to enhance your Real Estate Asset by upgrading your lighting to LED.
Now, how do the millennials say later- oh yeah…Peace Out.